Prime Targets for Identity Thieves
The first of almost 80 million baby boomers filed for Social Security benefits in October 2007. This individual may also have been one of the first baby boomers to fall prey to identity theft. More and more Boomers are being targeted by identity thieves because of their additional sources of income as well as their tendencies to avoid the internet, to rely on paper checks and paper mail, and to easily fall victim to pre-texting scams. Because of this, it is more important than ever for baby boomers, who are prime targets for identity thieves, to turn to identity theft services, such as LifeLock, to keep their identity and finances secure.
Perhaps one of the top reasons baby boomers are being targeted by identity thieves is because older boomers (ages 51-60) have not completely moved into the electronic age and still use pen and paper to pay bills and send correspondences. This type of practice leaves baby boomers, and their mailboxes, prime targets for identity thieves. LifeLock’s identity theft protection services seek to prevent boomers from becoming prime targets by removing members’ names from pre-approved credit card mailing lists as well as junk mail lists.
LifeLock also protects those boomers who haven’t completely moved into the electronic age by pulling annual credit reports from all three credit bureaus and mailing them to their members. Because some boomers have never “surfed” the net, much less know that they can access their credit reports online; they do not keep a close watch on their credit activity. In addition to pulling credit reports, LifeLock also places fraud alerts on member’s credit files so that lenders must call the member for verification prior to issuing credit or loans.
The third way LifeLock protects boomers from identity theft is through their eRecon and TrueAddress services. LifeLock’s eRecon service monitors criminal websites for the selling or trading of social security numbers, credit card numbers, driver’s license numbers, etc. LifeLock’s TrueAddress service detects any changes to a members’ address on various databases and notifies the member if a change is detected.
The next way LifeLock works to protect the identity of baby boomers is through their WalletLock service. Because boomers prefer to keep their personal documents close at hand, they are more likely to have multiple sources of personal identification in their wallet. This practice makes boomers prime targets for theft. If a boomer’s wallet is stolen, or lost, LifeLock’s WalletLock service assigns a WalletLock specialist to the members who will help in contacting each credit card company, banking institution, and any state and federal agencies who issue driver’s licenses, etc. to cancel the accounts and begin the process of reinstating missing documents.
The fifth way LifeLock safeguards boomers from worry about identity theft is by easing their concerns about spending excessive amounts of time and money if their identity is stolen by offering a $1,000,000 full service guarantee. Although most boomers are receiving additional income, their income is barely enough to cover their cost of living expenses. Through LifeLock’s $1,000,000 guarantee, LifeLock will hire attorneys, investigators, accountants, case managers, etc. to restore a member’s good name and, if any money is lost as a result of the theft, they will reimburse the member the amount of money lost.
There is no doubt that baby boomers are prime targets for identity theft. However, through LifeLock’s Identity Theft Prevention services, boomers no longer need to worry about the security of their identity.
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