How to Make Marketable Sound Effects
A well put together sound effect library can generate sales online as downloadable single products. With the advent of higher internet speeds and downloadable products, purchasers of sound effects seem to be moving away from bulk purchases of CDs filled with hundreds of effects to downloads of one to ten sound effects that specifically fit a particular project. By using the following tips, a sound designer can create a sound effect library that will be able to tap into this new internet revenue stream.
1. The first rule in creating a profitable sound effect library is to record and edit hundreds if not thousands of sounds. Three thousand sound effects is a good goal to provide enough choices for interested buyers.
2. For sounds that qualify, such as a longer ambiance tracks, create loopable segments that editors can use to fit to a particular scene.
3. A wide variety is better than a small variety with tons of repetition so its preferable to have 10 different ambiances of three clips each then one ambiance type of 30 clips.
4. Make various file types of your library for such as 48k 24bit for video editing, 44.1 16bit for flash use, .wav files for PC users and .aiffs for Mac users.
5. Find the maximum number of websites to sell through since each e-commerce site has unique customers bases who may be interested in purchasing your sounds thus increasing your overall sales.
6. Though it takes extraordinary determination, it may be worth building your own e-commerce site to market your sounds. This site can be promoted via article writing, participation in forums, and link building.
As more and more internet users arrive online, the number of buyers for sound effects will only increase and the above tips are general fool proof guidelines for increasing the attractiveness, and thus the sales, of your library.
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