Sales Letter Tips and Tricks
This article will directly reference Dan Kennedy’s book The Ultimate Sales Letter to discuss a few ways to maximize your sales letters. Dan Kennedy is one of the foremost copywriters on the market and his books come highly recommended.
Copywriters are a little unique in that they use their own work to bring in more business. If your work has been inconsistent you should consider using a sales letter to generate leads. Once you figure out how much business you can expect from a certain amount of sales letters sent out, you can better control your work load. You can make sure you have business when you want it; you can send more letters out when you have more time to work or you can send out less when life get busier.
Sales letters can help you with telemarketing clients, or even gaining new ones. Telemarketing has become a very difficult business recently due to high turnover and new laws. A sales letter can help make your telemarketing clients more effective and possibly reduce turnover. If you can quantify your savings by training employees, you will have many telemarketing companies coming to you because you have shown yourself effective in their difficult market.
Another great area to discover new business is through doctors and dentists. Doctors and dentist are quite often looking for new clients and a well-made sales letter can help increase their referrals.
These are just a few pointers from Dan Kennedy’s extremely helpful book. This article and Dan’s book can help new or seasoned copywriters find new sources of income. Hopefully this article helped you understand how to better maximize your sales letter and make more money.
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