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Copywriting Pointers

by Ray Edwards

This article will examine how to gain more clients and improve your copywriting skills.

If you improve these two skills then you will become far more successful as a copywriter. Many talented copywriters struggle because they cannot find clients or sell themselves. You must learn to sell yourself if you want to become successful and set yourself apart from those around you. Make a portfolio and put some of your best work in it. You should also include a letter that outlines your qualifications, has examples of your writing, and includes testimonials from past clients. This allow potential clients see your work as they consider hiring you. If you can, reference as many Fortune 500 companies as clients. If you’re just starting out, do not include potential clients, only list past work. If you have worked for an advertising agency and are looking to do some from freelance copywriting, make sure to include some of your work from the advertising agency.

One possible way to gain new clients is to post your availability on websites such as elance.com or directfreelance.com. Here you can post your portfolio and research companies you may want to work for. Another way to generate leads is by reading the business section of the newspaper. Cut out all the references to companies involved in your particular field. These companies may require your skills at some point.

Improving your writing is very important as a copywriter. The best way to do this is to read books by the experts such as Dan Kennedy. His books are extremely helpful and will illustrate how to write successful copy. Specifically check out “The Ultimate Sales Letter,” it will help you improve your writing immensely. It is easy to read and he goes through several examples to illustrate his points.

Hopefully this article has helped you learn how to sell yourself and improve your writing. Time Magazine once quoted Stephen King stating that writing was like working out: The more weight you lift, the stronger you become. Copywriting is the same. If you apply these skills and write often, you will become a better copywriter.

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Easy Warcraft Gold in TBC

by James Barnett

I hit level 70 and purchased my flying mount and wanted to travel around the Outlands trying to find the very best farming spots that had the most valuable drops in the game.

The Outland is one of the best places to farm for items that are worth a lot of gold in Warcraft, items such as motes which turn into primals are great to farm for quick cash.

A really good spot to farm is in Hellfire on the eastern edge where the Voidwalkers roam. These Voidwalkers drop silver, green items and quite often, motes of shadow which can be turned into Primal Shadows.

Nagrand is another great place to farm, me being a skinner, I enjoy farming for Thick Clefthoof Leather which high level leather workers buy for a large price. At level 70, these Clefthoof are easy to kill.

If you aren’t a skinner, you may want to check out Nagrand for the Voidwalkers around Oshu’Gun and just south of there on the edge, they drop lots of Motes. The Shattered Rumblers have great mote of earth drop rate and the Voidspawns drop mote of shadows.

I like going to Netherstorm to pick up tons of Netherweave cloth, this area has (in my opinion) the best drop rates for this cloth, the name is Netherstorm… Afterall, and what better place to farm for Netherweave cloth than a place that has the same name? You can also snatch up a large amount of Sunfury Signets in the Netherstorm that sell left and right on the AH.

If you aren’t level 70, you may want to head over to Terokkar Forrest and kill the Bloodelfs at Firewing point or the Arakkoa that are in a few different spots. These Bloodelfs drop Firewing Signets, not as good as the Sunfury Signet, but they drop a lot of them and go for about 50S to 1G each on the AH. The Arakkoa bird-guys (they are called Talonite) drop Arakkoa feathers which sell great on the AH as well.

Touching base on Terokkar Forrest, you can farm for Netherweb Silk, these mean machines go for an easy 10G EACH, in about 2 hours you can snatch up about 2 or 3 stacks depending on how good you are. I am a Hunter and I like to take on about 3 spiders at once, using Bestial Wrath to beef up my pet and slaughter these spiders for quick drops, easy gold my friends!

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How to Make Marketable Sound Effects

by SFXsource

A well put together sound effect library can generate sales online as downloadable single products. With the advent of higher internet speeds and downloadable products, purchasers of sound effects seem to be moving away from bulk purchases of CDs filled with hundreds of effects to downloads of one to ten sound effects that specifically fit a particular project. By using the following tips, a sound designer can create a sound effect library that will be able to tap into this new internet revenue stream.

1. The first rule in creating a profitable sound effect library is to record and edit hundreds if not thousands of sounds. Three thousand sound effects is a good goal to provide enough choices for interested buyers.

2. For sounds that qualify, such as a longer ambiance tracks, create loopable segments that editors can use to fit to a particular scene.

3. A wide variety is better than a small variety with tons of repetition so its preferable to have 10 different ambiances of three clips each then one ambiance type of 30 clips.

4. Make various file types of your library for such as 48k 24bit for video editing, 44.1 16bit for flash use, .wav files for PC users and .aiffs for Mac users.

5. Find the maximum number of websites to sell through since each e-commerce site has unique customers bases who may be interested in purchasing your sounds thus increasing your overall sales.

6. Though it takes extraordinary determination, it may be worth building your own e-commerce site to market your sounds. This site can be promoted via article writing, participation in forums, and link building.

As more and more internet users arrive online, the number of buyers for sound effects will only increase and the above tips are general fool proof guidelines for increasing the attractiveness, and thus the sales, of your library.

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Vocational Copywriting

by Ray Edwards

Here we will investigate the benefits of occupational copywriting.

There are a great number of benefits as a copywriter. The salary for a copywriter is much higher than the average wage in the United States. In 2005 the magazine Advertising Age said that the average salary for a copywriter was right around $60,000 when you included bonuses. You can imagine it will be higher now, given the inflation over the last two years. The Bureau of Labor Statistics came up with a similar but slightly lower number around $57,000.

Copywriting is also far more versatile than many other jobs. Your main goal as a copywriter is to produce good copy, and thus you do not need to keep a set work schedule as long as the work gets done. This allows you to mold your work around your life, where in order to better fit your schedule you may decide to work less one day and more another. Many other jobs cannot do this.

Copywriting often brings with it a great workplace environment. Many copywriters work within an advertising agency, which can be a great place to work. You often have many other creative people around whose energy you can feed off of. This can be great because you will often be challenged by their intelligence and creativity. There are many different sizes of advertising agencies that can better suit your personality. A smaller advertising agency will produce an intimate group of people to work with, but a larger advertising agency will offer more competition. Clearly there is a great deal of flexibility within your work environment.

Copywriting never gets boring because your goal is to produce well-made copy, which can be challenging. Advertising Agencies often give you many different kinds of clients with many different kinds of demands, creating an ever-changing project list. This variety will make everyday unique and work will never be “just another day at the office.”

Copywriting as a job offers great benefits no matter how you look at it. You are able to earn a good income, considering that the average wage is around $60,000. If you are able to establish yourself as a master copywriter, you can obviously earn a great deal more money than that as well. Your workplace environment will often be crackling with creative energy and will be extremely flexible, something you wont find in many other professions.

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Copywriting Procedures and Structures

by Ray Edwards

This article will discuss how to structure your copy when working for a client. A lot of copy has already been written over the years and you do not need to reinvent the wheel. This article will specifically cover the sales letter because of its greatest impact, especially if you decide to do SEO copywriting.

One school of thought says that your website should be one large sales letter. This could be a great opportunity for you. You can write for off-line and online businesses using a sales letter format.

An effective sales letter has three major components. The first is the headline. This is where you grab your reader’s attention. If you fail to do so, then you are wasting your time with the rest of the letter. Second comes the offer. This needs to be explicit so that the reader knows exactly what you’re offering. It must also entice them into further pursuing your product after reading the letter. The final component is the postscript. After the headline, this is the second most read portion of a sales letter. This is where you put that extra incentive to make your offer irresistible. You should always write the sales letter in order and never all at once. Do it section by section. This method produces excellent sales letters.

If your copywriting experience is limited, then you should read the books from the foremost experts. Dan Kennedy is an example. He is a great resource and has written some fabulous books.

Hopefully this advice has helped you better develop your skills as a copywriter. The key is to follow the patterns already established and build your own creative spin into your work. Don’t reinvent the wheel when writing. This will result in weak sales and more work. Use the structures that have already been proven successful. This will help you become a better and more successful copywriter.

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The Demand for Copywriting

by Ray Edwards

This article will help illustrate the constant market demand for freelance or professional copywriting.

The demand for a Copywriter will always be strong despite the strength of the economy. In the past one could easily sell a good product with mediocre marketing, but this has changed. With the emergence of globalization competition has dramatically increased, now in order to effectively sell a product one must distinguish it from the competition. The only way for most consumers to discern the differences between competing products is through marketing. This ensures the future of copywriters. A good company will need to employ copywriters to send a consistent message to their target audience. Some companies will cut their advertising budget in light of weak sales, but this will only result in even weaker sales. If a recession comes along, demand for copywriters may drop a little but it will quickly pick back up when the economy strengthens.

The growing size of the Internet had produced a large market for copywriters as well. With over four billion websites currently on the web, it is very difficult for a company or person to get their website to show up under a search (such as with yahoo.com). A good copywriter is needed to “index” the site in order for it to show up, they do this by appeasing searchers and search bots with good writing. There is a huge market for copywriters to perform Search Engine Copywriting.

Copywriting allows you to work for a company or for yourself. You can find work all around the country and demand will keep pace and grow with the economy. Over 500 jobs are available to copywriters on the site Monster.com, and this is only the tip of the iceberg. There are many other mediums to find copywriting work, but this should help you see the great demand for a copywriter.

This article should help you see that a copywriter will always find work despite the health of the economy. Even if the economy is in a recession, some companies’ sales increase and they thus need copywriters. The whole of the market will ensure that a copywriter has plenty of work.

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Lyrical Copywriting

by Ray Edwards

This article will examine copywriting as it pertains to song lyrics.

Copywriting has similar goals in all arenas: to transmit a consistent message to your target audience. The same holds true in lyrical copywriting. A lyrical copywriter creates lyrics that are tailored to their target audience. They must write something that understands and meets the feelings and thoughts of their target audience. There are many songwriters that fail to meet their target audience and do not make it onto the radio. Good song copywriters know their audience and give them what they want.

Your song will have an overall message, but it must also have an instant recognition mechanism. Beyonce’s new song, “Irreplaceable” illustrates this well. Here she sings “To the left, to the left” in a unique manner that immediately identifies the song to the audience. This helps build awareness of your particular singer and song.

Lyrical copywriting isn’t just about the sales either. The ability to move people with sounds and words is a gift that few have. Words and songs have the ability to move you out of this world and into another. Writing lyrics to a song sends with it a complete message, but often we do not remember the entire song. So it is important to have your main point and hook in the chorus. This makes the song far more effective because it is easier to remember.

Copywriting is the art of persuasion. Lyrical copywriting attempts to persuade the audience of a message through a song. This isn’t much different than writing articles in a paper or magazine. With some luck, the audience will be moved by the song and purchase the album.

Hopefully this article helped illuminate the field of song verse copywriting. A goal of lyrical copywriting is to build an awareness of a particular song and singer. But remember that it is hard for someone to remember the entire song, so put your main point in the chorus and build an instant recognition mechanism into your lyrics. This will dramatically help your song become popular.

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Finding Work as a Copywriter

by Ray Edwards

You can acquire copywriting projects in a multitude of ways. This article will look at different websites and other techniques you can use to find copywriting projects and clients.

A great way to find writing projects is through online freelance marketplaces. Three in particular stand out from the others: The first is www.guru.com, which is the largest online freelance marketplace. The second websites is www.elance.com. And the third is www.findafreelancer.com. Each of these websites has a search agent, which can e-mail you jobs based upon criteria you enter. Findafreelancer.com is a European version of the others. It is smaller but is still a significant resource for locating copywriting work. Most websites usually charge a monthly or quarterly subscription fee, but this is a great investment giving you access to far more work than other services.

Cultivating personal contacts will also produce many opportunities for work. This will allow you to creatively sell yourself. The Internet is not the first stop for many companies looking for a copywriter. Local contacts and sources will often be their first choice because they prefer to physically meet with someone. You can take advantage of this if you make contacts in your region. You should join local civic groups and your Chamber of Commerce. Make business cards and prepare a thirty-second explanation of what you do but do not to sell yourself, rather just let people know who you are and what you do. It is better to simply make the connection and then let potential customers come to you. People are more willing to do business with someone they know over someone who just gave them a sales pitch or from the Internet.

Further more, you need a website. Many copywriters do not have a website, which can be advantageous for you. Having an indexed website will give you an edge over the competition. This way people searching for a copywriter will discover your site and possibly hire you. You can publish some of your past assignments on your site so that potential customers can look at your work. This is a great way to sell yourself and you do not have to worry about e-mailing anyone, they will contact you if they’re interested.

Creative thinking is the key to finding work as a copywriter. If you establish yourself well and follow these techniques, then you will find more than enough work.

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Download free TV shows to view later

by Ethan Hunter

Life, these days, is moving at such a fast pace that no one seems to have the time to do the things they really want to do, such as watch their favorite TV shows in a relaxed atmosphere with no tension of doing a dozen other things at the same time. Well, there is good news, now. You can download free TV shows and view them when you are free to do so.

Thanks to people who may be short of the time but are certainly not short of ideas, you have the option to download TV shows on your computer or ipod and view them later. Today, in the age of the internet, the catch word is: download. The internet offers you the whole world plus the option to download whatever you like. From its vast repertoire of movies and TV shows, you can select your favorites and download free tv shows easily.

The option to download free tv shows is economical, both in terms of money and time. You can not only save your hard-earned money but also your precious time when you download free TV shows on your computer. It is the best way to keep in touch with the latest shows, even when you can’t catch them when they are being aired. There are many websites that would be too eager to offer their services to you to help you download free TV shows.

These sites have vast databases that include tv shows of all sorts. Of course, there are websites that offer their services for a price. The cost could be up to $40, but these days, because of the heavy competition, you can even find sites that offer ‘download free tv shows’ that will not cost you a single penny. So, you can watch your favorite TV shows anytime you like to.

All you need to follow are three simple steps for it downloading free tv shows. First, install a TV capture card in a good quality PC, which should have good specs and good graphics card. Then, if you have the proper devices, simply install the capture card in your PC through self help or according to expert advice.

The next requirement for downloading free TV shows is a good quality satellite TV. But, even if you do not have one, you can still download the shows directly to your PC from a website. You can also get your free digital software satellite TV software on your personal computer provided you have access to the broadband service of the internet. This will give you access to TV shows from across the world.

Therefore, in this age of internet technology, you need to explore the option to download free tv shows if you don’t want to be left lagging behind. Your television set is not an old-time device to give you the freedom to watch shows that are being aired. Now you can use it the way you want to and when you want to. You can save your money, energy, and time with the newer ways of innovation in this field.

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Amplify Your Article Marketing Efforts

by Raymond Krost

Maximizing the benefits you are getting from article marketing can be relatively easy but it will surely take some serious time and effort. Let me show you how through these 5 amazing ways:

In an instant, you will be able to position yourself as an expert on your chosen niche, build numerous inbound links for your website, and make your website more valuable to the eyes of search engines.

You will also need to consider the level of comprehension of these people so you can effectively pick the writing style and words that can help you easily get your message across without causing confusion.

Multiply the number of your articles. If you are currently producing 3-5 articles per day, you might not be able to maximize the benefits that article marketing can offer.

Deliver quality articles. To easily generate more attention online and to increase the chances of your articles being republished by other online users, make sure that your copies are of high quality. They must be well-written, highly informative, concise, direct to the point, and content-rich. In addition, they must be highly relevant to the needs and demands of your target market so online users will deem them useful.

Add human touch. Build rapport with your readers by making your articles sound like you are just talking to them. Insert appropriate humor once in a while, ask questions every now and then, and share personal success stories that these people will find inspiring.

Just make sure that you insert your website’s URL on every page of your book to make it easier for your recipients to give you a visit should they find your website interesting.

Be confident. Always communicate your thoughts and ideas with strong conviction. You can’t sound skeptical as you would want your readers to believe that you are an expert on your chose niche.

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