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In just a few seconds I will mention a word that is vital in business writing. Few realise just how important this word is.

Business writing is all about trying to persuade those who read to take an action

So you could be urging an employee to go the extra mile , or a supplier to do a better deal Most of all is the vital importance of selling in writing!

The first thing to do is to grab attention – without which your message will remain unread, and you have to make your message more interesting than any other.

So you need a headline that makes them want to read your message! – and for that curiosity is helpful

Here is the a way to do that – using the word THESE or THIS

ne of the most famous advert headlines which sold a fortune in writing courses was ? Do you make these mistakes in English?

See how powerful the word THESE is it makes you read the copy to find out which are the mistakes.

Try using that idea in the headline of the next letter you write

Do you make these mistakes with your accounts?

Are you using this little know tax loophole

This is the true secret of copywriting

In your next letter use THESE in the headline

MThis is why Business writing courses are so valuable – it saves so much trial and error to know what really works

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