William Rast: A Design of Friendship
The founders of William Rast jeans are none other than Justin Timberlake and his life-long friend Trace Ayala, who grew up in Memphis, Tennessee. William is the name of Justin Timberlake’s grandfather, while Rast is the name of Trace Ayala’s. Their hope was that the William Rast line would create a new homegrown type of trend that was deserving of their grandfather’s names.
The brain child of the two friends, the William Rast jeans and clothing line, is innovative, a bit trendy and an inspiration to all who wear them. The childhood friends knew that they would only create William Rast jeans if they could do it the right way, making their grandfather’s names proud and setting a new trend. This is exactly what they have done with William Rast. The line has been inspired by the down hominess of Memphis, Tennessee where the two grew up, and also a hip fusion inspired by the limelight and chic, trendy style of Hollywood. Once the William Rast jean idea was conceived, it was time to get it started.
William Rast made its debut in November 2005, and began to get major notice and notoriety with the duo’s first fashion show in October of 2006. The line was a huge success. Justin Timberlake and Trace Ayala had worked with some of the best designers in the business to help them fulfill their desire to start the William Rast clothing line.
William Rast has it roots in the heart of Tennessee, with the added touch of Hollywood chic. This small-town feel is in each pair of William Rast jeans. The logo is embroidered on the back pockets in the shape of a slashed v so you will always know William Rast jeans when you see them.
The men’s William Rast jeans come in flare and straight leg designs. The women’s jeans are available in capri, trouser, boot-cut, flare, straight leg, shorts and skinny jean styles. All of the William Rast jeans are low rise, and fit to the body and play up the curves of the woman and form of the male physique. The William Rast jeans come in several colors as well as the listed styles.
Now that the world has seen William Rast jeans, there are mad rushes to locations to purchase these jeans. Many think it is because of the association of William Rast jeans with Justin Timberlake. Others believe it has to do with the ads and trailer Justin Timberlake has made with Erin Wasson. But the truth is that the William Rast jeans sell themselves, with comfort and style that brings a little bit of Tennessee to the chic world of the big city.
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