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Would a simple way to make a five figure income every month grab your attention? Gaj Subudhi of superstarsmarketing.com built his business up from scratch to five figures per month in a short period of time. His strategy was to buy courses, use them, then take his personal experience and package it up to help others.

Gaj was interviewed by Rob Toth as part of Dan Kennedy’s Info Riches course. The full series of interviews involving the top information marketers is called “Future Of Information Marketing”.

As a software architect, Gaj had been working for a large company until he started his online business. Up to that point he didn’t know anything about business or marketing.

Gaj started buying course after course like we all do. He wanted to “know it all” before he started his business. Gaj says “if you put more information into your brain it creates more opportunity”. Since he was learning a lot from the courses, he saw a lot of “opportunity” but unfortunately he wasn’t part of it until he started to apply what he was learning.

When Gaj took action he found that there were a lot of things that were a little different from what the courses said. When he started explaining these subtle differences to people he became a man-in-demand. Gaj says to “use and apply information to create value in the world”. He found that by using the information he was buying, the things he learned from experience had value for other people.

There are so many sources of information that people have access to. They buy course after course but they don’t apply what they learn. Invariably, they get stuck at a certain point and they stop trying. According to Gaj the big money is in “helping people consume in the right way”. This is the most important thing…even more important than acquiring more knowledge.

Information is so easily available. There are courses and books that were sold for a lot of money which are now available for free on the Internet. If you have a lot of information you just end up with “analysis paralysis”. Acquiring more and more information doesn’t allow you to “have your own value or your own voice”, says Gaj.

Gaj says that people should “do something with whatever they know” and “try to expose the value of what you know to help people”. “Create your own value out of the existing information” that you already have.

The way Gaj sees it, people don’t have enough self-confidence to value their own knowledge. There will always be more and more to learn. The amount of information available to people is growing at an exponential rate. There is a video on YouTube that every information marketer should see: http://www.youtube.com/watch?v=jpEnFwiqdx8 .

Based on this video you can see that the best sevice you can provide to people is to help them reduce their information overload by sharing what you know through experience. At some point you have to just trust that what you know will be valuable for others and put it out there. “Taking action is critical,” says Gaj. There’s lots of talk out there but information based on experience is what is most helpful for people.

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