Maybe Third Time’s the Charm for 30 Rock
Television viewers have not been kind to the sitcom over the last few years. But 30 Rock comes back swinging, hoping to find a following. Critics love it, as demonstrated by the show’s many awards, but audiences just haven’t embraced it yet.
TV fans who know good TV when they see it are nervous about this shows lack of success. In all honesty, it’s one of the best shows on the tube today. It epitomizes smart entertainment.
The show consistently ranks low–102 out of 142 television series according to the Nielsen Ratings. Yet it has received many nominations and awards. Among them are the Peabody Award and the Best Comedy Series from The Writers Guild of America, as well as the 2007 and 2008 Primetime Emmy Award for Outstanding Comedy Series.
Fey is winning as the show’s star, playing a character not too far distant from her real life persona. Alec Baldwin continues to shine as her high-rolling, suit-wearing, GE boss. Their relationship finds ways of satirizing many things, but most notability, the control of the entertainment industry by big business conglomerates.
Many shows manage to become hits if they’re held onto long enough-Seinfeld being a perfect example. With 30 Rock returning this season for the third time, NBC is certainly holding out hope that its critically acclaimed darling will follow suit.
Fey has been winning lots of fans with her recent appearances on “Saturday Night Live,” playing the charming, but folksy Sarah Palin. High ratings for SNL have made NBC hopeful that there will be carry-over to Fey’s show.
Personally, I’m hopeful that 30 Rock becomes a hit. I want more episodes to enjoy. I don’t want it to become the next show to be cancelled because it’s “too smart.”
You’ll find through the “NBC Direct” service, complete episodes and downloads available, as well as on Apple’s iTunes (for Americans only). Video service, Hulu.com, also has many episodes and clips. You’re in for a treat.
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