Creating an Effective Resource Box
The Resource Box is the very last part of your article that the reader will see. Basically, it follows the last paragraph of your actual text. It is often referred to as the Authors Bio Box. This is an extremely important area and you should think very carefully about what you are going to enter into this box. When I started my article writing career, I was entering way too much in this area. It was pointed out to me that if the reader wants to learn more about me, they can check my bio information in another location.
After researching the subject of Resource Boxes, it became evident to me that the main purpose of this box was to motivate the reader to take action. For the majority of you, that action would be for them to click on the link provided and visit your website. You have written the article for the reader, but the Resource Box is for you.
The following information should be included in this area:
* your name
* a brief history of your background
* your present employment
* an invitation to take action (visit your website)
If you look at my Resource Box at the end of this article, you will see that I have included all these things in a very concise paragraph. People are reading your article because they are interested in the information you are providing. They did not click onto the article to read about you. However, in the Resource Box you give them the opportunity to get to know you better, by visiting one of your websites. Hopefully, you have provided enough valuable information that they will want to see what else you have available on your other sites.
You will probably have taken quite a bit of time creating your article. I suggest that you take nearly as much time in developing your Resource Box. If you do not motivate people to visit your website after they have read the article, then it doesn’t matter how great the article is….it might even be on the first page of Google…..if they are not ending up on your website, then it will do nothing to increase your business. I want you to really get this point, because it is so important. I know of people who write the most wonderful articles but are not getting that transition over to their site.
Most article directories allow you to put two links in your Resource Box. If you try to get more than that in, some of the directories will end up modifying it and it will not work well for you. The Resource Box is a small area and two links are really quite sufficient. What I like to do, when I feel it is appropriate, is use one of the links for my website and the other one I direct to one of my social networking sites, such as YouTube or Facebook. This way, people can get to know me better.
The Resource Box gives you a great opportunity to reach out and connect with your readers. Please make sure you take full advantage of this and then you can just stand back and watch your business grow!
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