by Zou himfr
March 26 Annual Report released by TCL Group, despite a wish to surrender the respondents – and the attribution of total profits of listed companies has improved significantly with a net profit of both, but the significant export-oriented enterprises overseas sales growth rate obviously slowed down.
TCL Group of China is only a microcosm of dwelling electric-powered appliance enterprises in overseas markets shrink, the “made in China” will endure the investigate of winter? An development that shrinkage in the trade overseas of the investigate, the energetic propelling the constructive modification and in the household demand, Chinese household appliances are the key to enterprise transformation.
Performance: sales in overseas markets slide
TCL Group broadcast at the annual accounts, the total earnings of 6.59 billion yuan, up 45.66 per hundred, ownership of recorded businesses snare earnings of 501 million, an boost of 26.60%. Achieve this year’s TCL Group functioning earnings 38.414 billion yuan, of which 37.367 billion yuan sales revenue. By district, sales in the household implementation 20.693 billion yuan, accounting for 55.38%; accomplish overseas sales of 16.674 billion yuan, 44.62 per hundred ratio.
The export-oriented enterprises in China last year made a good record, for a total sale of 4,184,000 Units LCD television, an increase of 233.1 percent, the global market share increased from 13 to No. 8; TCL Communications, the total sales volume grew 15 %; home appliance industries, achieve a gross profit margin increased year-over-year. However, the overseas business by the global financial crisis influence.
Some export-oriented commerce are furthermore affected. Chinese Business Net said, the trade items capacity of household air-conditioning considerably down this year, sales of overseas markets to shrink.
“50% of dwelling air-conditioning goods are in overseas sales, so the shrinking overseas markets, the influence of the commerce be rather tremendous. From the household market, the influence of air-conditioning sales are the foremost genuine land parcel and climate, the entire, household air conditioner market this year will likely face a very bleak environment. “analysts at SG Securities appliances Hung notified reporters.
Chinese Business Net written knowledge present that in January 2009 the total in the household trade overseas of 1.9 million air-conditioning entities, sales of 360 million U.S. dollars, with sales in January last year to 3.36 million entities, weighed against to total sales of 550 million yuan, down virtually by half.
Strategies: to the emerging market
TCL Group’s overseas markets have been adjusted at the same time strengthen its efforts to enter emerging markets. TCL Group, said that even though the global financial crisis has affected the demand for emerging markets, but the company in the Middle East and Africa’s Successful Strategies for Product sales, partially offset by declining sales in other parts of the impact.
“Shrinking market demand in Europe and America, a lot of household electrical appliance enterprises to carry out structural adjustment exports from Europe and the United States gradually developed markets of developing countries to emerging markets in order to achieve the purpose of lowering the risk.” Hung told reporters that when .
Consisting mainly of home appliances to OEM products at the market may be the first to find a way out of the winter. United States President of the Group of refrigerator Wang Jianguo told reporters that Europe and the United States consumer market brought about by reversing the downturn to their OEM-based opportunities. “As the economic downturn in consumer spending trends in polarization, on the one hand towards the high-end market, in the end users will turn to low-end market. Our main products are mainly low-end OEM products, sales at supermarkets and other channels, Order the current continued to grow, often in short supply this year. ”
Wang Jianguo, this year the United States and overseas sales of refrigerators aim set at 30% development, “is anticipated to total sales at 25 million flats, one of the huge most of goods for the OEM.”
Deep in the household market TCL Group has in addition become a way of restructuring, and energetically unite the “home appliances to the countryside,” the housing in collapsible shelters of its open-channel shade of color video sales. Early in March, the financial gathering advertised add “appliances to the countryside” since, TCL complete video sales developed 16 out of 100, “home appliances to the countryside,” the winning sale of 351,800 Units. Start-up in the household demand to make up for some of the trade overseas gap stays in the doldrums.
Yesterday, the Department of Public Works message CRT shade of color video collections will enhance the trade overseas duty reimbursement rate to 17%, in addition burdened by the burden of the shade of color video enterprise fasten loosened.
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