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In the communications industry, to hear the most is the customization of products operator “custom cell phone.” Look up its definition of the network: mobile phone customization is the operator of direct purchases from handset manufacturers, and then lower prices to consumers, from a variety of data through the provision of value-added services to generate a profit.

Do not explain, we also know what is be able to customize products.

Operators to purchase customized products, the benefits involved in the tripartite. One is a carrier itself, the second is the product supplier, third-party aspect is that the consumer eventually. If consumers buy the operator of a custom product, then the consumer must provide the operator of the network services. It is understood that the operator products customized for the market are relatively cheaper. Since, in the operators to cooperate with the supplier on the basis of the supplier will receive a certain amount of subsidy. Once all the rage with the necessary and sufficient to send cell phone calls is the same as the model. But for consumers, as long as the Recognition can do their own products, is also considered cost-effective compared.

On the subject of this article, the author believes that customized products are not selling products, but the follow-up services. The Product Price is a must, but the future consumption of services is unlimited. In China, mobile phone operators customize the appearance of foreign later than can be said to be from the marketing model of abroad. Bundled services in foreign countries often.

Recently, the Internet is in addition the commencing of the new operators have moved into the ranks of the individually fitted out, but foreign carriers are still pioneers. Recently, foreign broadcasting have stated, AT & T said that AT & T3G will launch wireless broadband Internet entry to this customized version. Among them, Atlanta, users pay 50 U.S. dollars as long as two years along with no less than 60 U.S. dollars per month for wireless broadband service bond, you can have a retail charge of 250 U.S. dollars for the Internet. As can be observed from the communication, the primary charge of 250 U.S. dollars after the individually fitted out notebook Internet Price 80% lessening in the number of suppliers it plans to mislay wealth under the banner of the endorsement of what to do? Of course not. Products take a view at the circumstances of pay for, pay for this notebook demanded to indication two years of not less than 60 U.S. dollars per month for wireless broadband service contracts. Network of 60 U.S. dollars per month service accuse, the Internet of the 50 U.S. dollars, so as the author’s view, it is not marketing yield but services. Benefits in this tripartite bond, the operator will perpetually play a overriding role. Only in this way the charge of dissemination, suppliers should not only mislay wealth, operators can have more wages, and clients, if commended, it can be deliberated benefit.

Supplier said a couple of days before, there is report that Nokia’s market share in the United States has dropped to underneath 10%, which has come to the smallest issue in its history. In alignment to change this rank quo, the United States determined to work with Nokia’s biggest wireless carrier AT & T co-operation, will shortly launch its ultra-thin smartphone e71x. It is described that the new U.S. mobile telephone will be the thinnest intelligent telephones, it examines alike with the customary BlackBerry wireless telephone, but only 0.39 inches thick. At this year is anticipated to go in the U.S. market in May, and adhered to a two-year AT & T service contract. Operators have overridden the general position, charges would absolutely have benefits. It is appreciated that this new mobile telephone after the cost discount the future at round about 100 U.S. dollars, cost-effective charges are very reduced RMB. This displays that the made-to-order path, but furthermore out of self-supplier of a viable road.

Recently, iPhone or small wind. There is also speculation that China and India in order to cater to emerging markets such as Apple iPhone is going at the same time the two high-end and low-end route. But in China, India, Russia and other emerging markets, iPhone may be the main route up the low-end. Prior to the introduction of iPhone carriers are also at the news of the speculation in the U.S., how things progress, still there is no positive or negative answer. However, in between the operators and the iPhone when entangling, iPhone to go low-end route of the message was inadvertently reveal out. Because before, it was speculated, iPhone and the cooperation of operators is the price of the bottleneck problem, but the iPhone is the low-end machines will have to break such a deadlock it failed to cooperate?

Both operators, suppliers or buyers, they are either for their own obligations into the around only. Operators to deal services, the supplier is to deal goods with the service, with the supreme aim is to consumers.

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