Wireless and Mobile Miao Di Barbie junction development of high-end wireless telephone
Tencent Technology Beijing investigation note on April 6, Wireless (NASDAQ: CNTF) Di Miao and wireless communications expertise (Shanghai) Co., Ltd. today broadcast a strategic joint project, the two edges will together evolve a high-authorized wireless purchaser goods, and then to Barbie (TM) emblem in the Chinese market.
Barbie is the world’s most popular toys, Barbie (TM) brand has also become a popular best-selling brand worldwide. Wireless and Mobile Di Miao, today announced a strategic partnership, the two sides intend to borrow Barbie (TM) brand the opportunity to commemorate the 50th anniversary of the Barbie brand to launch the first high-end mobile phone, this product is the goal of customer fashion female consumer De.
Wireless DONG De-fu, head individual and CEO, said: “in alignment to go in the high-end wireless telephone market, we propose to evolve a 1 million or overhead market cost at the high-end wireless phone. Although some of the present critical financial position, but a luxury in China market will extend to evolve and perfect. Chinese buyers a kind of luxury items to display a powerful yearn to understand and are very significant luxury brands. Internationally well renowned Barbie will commemorate 50 year celebration in 2009, thus commenced the first wireless telephone is the best opening for Barbie. This Barbie will focus the wireless telephone form the characteristics of a dignified and dignified, built-in a kind of sophisticated expertise, the major aim is the feminine buyer customers. ”
Di Miao Peng Hua, president of Mobile, said: “We are the official authorized Mattel side, we are pleased with the joint development of Wireless Mobile Barbie brand. This stylish mobile phone to meet the technology needs of female consumers, the project logo China’s mobile phone market will enter a new time. We believe that the Barbie brand success is bound to cell phone, because it set ahead of the technology, innovative design and strong brand value package. Barbie brand will be the 50th anniversary of Memory of time to become really popular symbol of the global market was once again recognized. The new high-end mobile phone will be located at No. 550 Huaihai Road, Shanghai Barbie Flagship Store release. With the support of Wireless, we believe that this project must The two sides will cooperate to create a bright future. ”
Barbie emblem is actually in the wireless telephone R & D, and is anticipated to close in the third quarter of 2009, an authorized release.
