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Into a business crisis in the United States Motor Company Hyundai Motor have copied the “car of unemployed customers on the buy-back” marketing program. With the further deterioration of sales, American auto companies have put aside their face, at copying the success of a modern car marketing program, only improve the sales. 1,2 months of this year, General in the U.S. market dropped 51.1 percent year-on-year sales, Ford also dropped 45.9 percent. However, sales of Hyundai Motor has increased by 4.9%.

Local time on day 31, GM advertised the “full self-confidence in GM Plan (GM Total Confidence)” endorsement of the program. Its content, when clients pay for GM at 2 years of redundancy, the financial gathering paid by their customers for the motor vehicle lease 9 times, the allotment of up to 500 U.S. dollars per month. In augmentation, the use of GM for more than 3 years customers pay for GM over, even if employed motor vehicles worth is less than the total allotment of prominent installment will in addition give extra funds to a largest of 5000 U.S. dollars.

The matching day, Ford in addition made the content as “the purchaser of redundancy may be a interval of 12 months on his behalf to repay the monthly installments of up to 700 U.S. dollars” and “Ford Advantage Plan” program.

Promotion principles of these businesses despite of the title, content and up to date vehicles in one month this year to insert the “Hyundai Assurance Program” a outlook very alike trading programs. Modern year of the program for the buy of job loss up to 7500 U.S. dollars to supply compensation. In supplement, the Modern will be paid representing “job 3 month period” in installments. Industry analysts said that the advancement program of the up to date vehicle is far more than the effectiveness of the promotion to accept the risk of the enterprise is a very flexible way of marketing.

There is in addition the scenery that GM, Ford to imitate the largest beneficiaries of recent of recent drive vehicles. Even the U.S. broadcasting have extensively publicized that “GM, Ford created a exact reproduce from a recent car,” which is same to a recent motor vehicle to do the free promulgating, because clients are the United States for the pay for of what (the critical purpose looking at bankruptcy car) motor vehicles exterior the United States types and hesitant. In short, recent motor vehicles can be the best of both worlds, Michiho wind.

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