by Zou
“Thirty Years Hedong, Hexi three decades”, the global automotive industry is a validation of the Chinese old saying. March 30, the United States made a brief statement, GM said: “Wagner, Chairman and CEO to resign from office, effective immediately.” Is the day, Obama rejected the President of the United States GM and Chrysler’s restructuring plan, made it clear that General Chrysler cars and must not become a “national burden” under the circumstances to survive. Wagner is not the only risk of such doom a car head on the previous day, that is, March 29, announced the lifting of PSA Peugeot Citroen CEO Christian Streiff with the contract, find another business master in order to shake off the dilemma.
It is reported that PSA Peugeot Citroen announced last month that in 2008 a net loss of 343 million euros, is expected to face even greater losses this year. Company Chairman of the Supervisory Board, said if Mrs Thierry, taking into account the French automotive industry is now facing “very difficult”, the board of supervisors unanimously decided that there is need to change the senior management. So, he took office two years Streiff has just become a “victim.”
Poor presentation or down turn in sales, which are two vehicle head-off the direct origin, which farther best features the international auto market in a critical situation. According to statistics, the first two months of this year, the United States vehicle sales dropped harshly, with only one month of sales of 668,000, of which GM’s sales dropped by 49 per hundred, Ford dropped 40%, g leisler dropped as much as 55%. In the automotive buyer market worsening for two successive months, the auto conferring firm CSM Worldwide sales are anticipated to decrease the United States. CSM accepts as factual that the United States in 2009 vehicle sales will fall to 9.7 million, much smaller than anticipated in January of 10.7 million, which will furthermore set in 1982 its smallest grade since. Since 1999, the United States the mean annual vehicle sales of about 16.8 million, in 2008, this number dropped to 13.5 million.
The United States auto market fall influenced not only GM, Ford and Chrysler, but furthermore over the past couple of years in the United States overridden the market charges of Japanese cars. If no unforeseen events happen, will become in 2009 the Japanese auto market proceeded to down turn in sales of the fifth year. Japan Automobile Manufacturers Association issued the newest market report that demand outlook, the worsening financial natural environment, business profits, and falling paid work and earnings will be expanded to the Japanese automotive utilisation, the Japanese auto market in 2009 will stay in the doldrums, Japan is anticipated to encompass the micro-cars, motor trucks and traveller vehicles encompassing demand for new vehicles 4,860,000.
March 24, Japan’s greatest automaker Toyota advertised that dilemma with the impelled sale of the strain inventory, the financial gathering in February to lessen by half the world’s goods produced, to 434,200. In augmentation, the financial gathering in Japan in February at the end wares of only 208,000, a diminish of 56.4% year-on-year. At the matching time, Honda, Nissan and Mazda and other financial gatherings have in addition advertised a extensive lessening in sales of knowledge, of which Honda has advertised the worldwide and in the household goods produced and sales year-on-year descent in more than 40%; Nissan worldwide goods produced plunged 51.3 out of 100, Japan goods produced was down 68.8 percent; Mazda and Mitsubishi, respectively, of worldwide goods produced in February plunged 54.6% and 65%.
Affected by the descent in goods produced and sales, the Japanese Automobile Manufacturers Association on March 24 said that Japan’s in the household economic procedure because there is no indication of bottoming out, financial gatherings were impelled to drastically slice task charges and manipulate is very high. Expected 2009 sales to Japan plunged 8.0 out of 100, to 4,297,600, it will be the least since 1977, Record.
European markets also plummeted. Germany’s largest automobile company, president of the public Winterkorn said the company expected 2009 sales in Germany will decline by 10%. CEO Martin Winterkorn has said repeatedly to the outside world by the global financial crisis and the adverse effects of the economic downturn, the world automobile market in 2009 will be “extremely difficult.” Thuringia, Germany ghass Automotive economic power Diz Dean even said that at the end of 2009, the German auto industry work force of 760,000 will have 5 million people unemployed; in the current automotive distributor in 9500, there will be 1500 House closed down or merged. To this end, the German Automobile Industry Association (VDA) asked their governments to emulate the United States, for the automotive manufacturers to provide similar relief loans. Are expected VDA, Germany’s new car sales in 2009 will drop to 2,900,000. Association President David Waisman said that the German car market is in decline, or an unprecedented speed and impact. Association Schmidt, Managing Director of the Treasury, said: “the financial crisis spread to the automotive industry has just begun, it will gradually show negative effects. German car sales are expected to return to current levels, perhaps after 2023 are things. ”
Streiff just not optimistic about the school’s global auto market this year, “the European auto market will further decline is expected to decline 20%, emerging market country will also be a significant recession.” He also said that the downturn in today’s large environment, the first positive factors are the Chinese market, China in 2009 will become the center of economic growth, “Although we expect the growth rate of the Chinese market only in the single digits, but still positive growth, after all.”
As Streiff said, even though the expansion rate of the Chinese auto market is reducing tempo down, but the family member descent in other markets worldwide circumstances, the Chinese expansion market rousing enough. Especially in 2009, the Chinese automobile market commenced to change slither in the matching interval last year, presented a vibrant prospering weather. Statistics present that in February this year, in the household motor vehicle sales to 827,600, an advance of up to 24.72%. Among them, the commuter motor vehicles marketed more than 600,000, an advance of 24.23%.
Sensitive sense of smell to smell the foreign investment market opportunities in China, started to give up the domestic market, will turn attention to the Chinese automotive market. “Specifically tailored for the Chinese consumer products” has become a popular automotive sector, including the new Regal, the new Carnival sedan, A4L Audi and BMW 5-Series long-wheelbase models, etc. are included. It appears that how the Chinese market as a new car can keep their head “rice bowls” of the key. But clearly, this is not the mission can be done overnight.
It can be said that the global automotive industry is experiencing an unprecedented storm, while the Chinese market, this storm is the “Noah’s Ark.
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