The Dirty Secret about SEO
You put hours into keyword research, filled your copy with the most effective keywords and strengthened your metatags. Now youve got the effective organic SEO results you want, and more people than ever are coming to your website. But theyre not buying your product or service.
Why? Because you forgot your most important audience. You may have optimized for your site for the mighty search engines, but in doing so you made it boring, confusing or irrelevant to your most important audience – the human beings who are interested in your product or service.
Heres the secret: Even the best keywords dont sell anything. They get people to your site, but if the web copy theyre in is irrelevant, badly written or just plain confusing your customers will take one glance and move on. Studies show you have between 5 to 8 seconds to prevent that. Good web copy will help you make the most of that.
Putting good keywords in bad web copy is a brand new way to commit the cardinal sin of marketing: over promising and under delivering. Remember, clicks are people, living breathing people looking for something they need. Truly powerful web copywriting, web copywriting that generates clicks and sales, has to be relevant to them and speak to their needs in a way they understand. People forget this simple fact over and over again.
If you want to write powerful web copy to generate natural SEO, the first step is to look at your web copywriting through the eyes of your clients reading it for the first time. Is it clear and simple, or filled with corporate speak? Does it read like a real person talks? Do you make too many assumptions about what your reader knows? Does your copy have a voice that sets you apart from your competition? And most importantly, does it clearly address the needs of your customers AND show them how you can meet them better than your competition? If it doesnt, its time to do some rewriting to make sure your keyword traffic doesnt go to waste.
Another thing to keep in mind: Writing natural compelling web copy using keywords can be tough for anyone. So if you dont feel youre up to the task, hire a professional SEO copywriting service. Unlike article mills, a professional SEO copywriter will take the time to learn the strengths (and weaknesses) of your business. The best SEO copywriting services will put a human face on your company by writing effective web copy that showcases your strengths.
You could start out optimizing your site with great web copy, and end up redefining your whole company. Thats what great SEO copy writing does. There is cost involved in this approach, but the money youll spend is nothing compared to the profits youll make by taking full advantage of your keyword traffic with organic SEO.
Dont waste another day of keyword traffic with badly written, or even worse, boring web writing. Write for yourself, write something you would want to read. Or look into professional SEO copywriting services who can help you. When your site is filled with effective keywords and SEO copy writing that captures your clients interests and speaks directly to their needs — thats when your website will be truly optimized.
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