by Zou
The music industry today has reached a bottom. From the beginning of 2008, there is no fire in a song, not a newcomer to break out of the market performance across the board to shrink, record companies go out of business one after another layoff, the gradual collapse of the industry as a whole is facing.
And the record business which is the environment of the wireless market, has become a super large-scale casino corruption. Make cash now in the wireless is not the directions have been encouraging this stupid recital a very naive concept of the. And brush on the register, joined up, mass, but anecdotes we did not discover about these periods, counts on the connection between operators, the connection with the recital itself has not been.
Of course, the music market will never go bad so quickly and now the dawn, ushered in by the end of 2008 restructuring and 3G operators license issued by China Mobile, Unicom, the three major telecom operators. At present, the new telecommunications and the new Unicom music in re-building platform, telecommunications platform for the Central Conservatory of Music just to complete the tendering exercise to identify a new operations support company, China Unicom will be May 17 in Japan Telecom to launch 3G music business and a new music platform. After the three operators will be the three major music platform to engage in healthy competition.
The reorganization of the operators do not have too high expectations
3G high expectations for the music business, many people suddenly into the sci-fi fantasy like a better world. But I am sorry, 3G is a step-by-step arrival of. In the new music platform for operators also need a long-building platforms and business, there are a lot of detours to go and many problems to be solved. Mainly internal system operators and officials of the limitations of ideology-based, together with the Central Conservatory of Music platform of relations with the provinces to deal with branches, as well as technical issues such as public relations. Let the music industry these are also going through a painful and long wait for the process to get to dawn. I personally estimate that the need for “fixed-line operator of the proposed platform for the development of music” more than 3 years, many music companies are likely to starve to death waiting for the road.
Therefore, if the trusts on the operator who then bound to a digital tunes, how is a dead board. But not ever one day the thoroughfare, tunes, digital tunes goods produced market, not just wireless tunes enterprise, it will not be controlled by one operator.
Previously, the primary tunes enterprise operators, the users and seaport accusations are operators. All SP’s selling, are in addition commencing to the end customer is the operator. Internet tunes paid as a effect of constricted means and piracy troubles have not improved. Previously, nine days, Whale Music, for instance bona fide subscriber foundation as a effect of tiny paths do not have the monopoly, users do not have the supplies, so struggling. However, there are some portable handset tunes enterprise do financial gatherings and Internet oversized creatures, they have the monopoly operator of these superiority, users not only have tough supplies and seaport accusations, and there are some superiority of the new operators not available. So it is with the operators against the tunes business.
3G melodies market is still full of variables
Many population consider that 3G is the telecom operator’s 3G, in item, this is a mistake. Because new technical knowledge is perpetually a insurgents, not only to subvert the contestant, but in addition to subvert their own. 3G technical knowledge is a double-edged sword, and even may be carriers of the gravedigger. 3G operators in the development of new enterprise, but in addition opened up a Pandora’s Box and out of manipulate, the earlier operator blocked surroundings will be frayed a large gap, the future is wireless Internet web and online integration podium, operators will be snared quicker or afterwards, open the quagmire of the Internet.
Digital melodies from a superior operator in this position will shortly be broken. As a outcome of the present operators and the ring CRBT enterprise has been finished in the progressive death of more than 80% of buyer earnings is passive users (bound), take the start to buyer users CRBT approximated less than 20%, This displays that the ring pitch have been Like with the supply and genuine land parcel is a large-scale bubble, and the bubble will finally blew day. Therefore, operators may shortly be wireless in the customary melodies enterprise is opposite drowned. Future tendencies in the melodies enterprise is a melodies download, download full-song era directions, not the scope of the operator controlled. Therefore, one time the operators ringtones polyphonic ringtones vintage enterprise bubble blew, and the new full-song download enterprise is not no more powerful and stronger. Then, in the new open natural environment of 3G, operators are expected to emerge a total fall in the melodies enterprise, the client most of the decrease situation.
The future of the tunes enterprise will be a one-stop results, embracing wireless webs, on-line Internet, a type of handheld inventions (mobile handsets, the Internet) and so on. To users who can without difficulty tap water as the provision of tunes enterprise, that is, “everywhere in the music,” then the market who the champion is.
The three most agreeing tunes financial gathering
We let us not mention to the “hardware + platform” form, Apple iTunes, their force in China will take some time. Tencent furthermore let us not mention to such a gigantic client of the business, because of it has not absolutely authentic, and the melodies enterprise is joined up and other pattern of business. Of course, let us not mention to this kind of piracy location Baidu.
We summed up the three most promising to do genuine music business. They were introduced just before a period of genuine music search download google, Sina music library, as well as Nokia. The three not only have the powerful resources of users and operators to users than high-end, higher brand loyalty; they are not only the music business as an important strategy, and a better understanding than the operators of Internet music this new knowledge of business operations.
When the Internet giant and mobile phone giant has also come in to kill time, users are not operators, or even steal from the hands of the user operator. Operator is a monopoly of the rules of closed and open rules of the Internet will allow operators of thinking taken by surprise. With the 3G wireless technology, telephone charges will eventually be more and more expensive, and even tended to be free, operators will be the same as QQ, basic services free, relying mainly on value-added services and fees. And value-added services in the most basic of business is music, so the key in the music business, operators will be affected by these Internet predators and mobile phone giant joint attacks, which on the whole telecom industry into the invasion.
Not only is each of the three, the last two years has been widely rumored, Apple iTunes, Wal-Mart, Motorola, and many other giants in the layout of the Chinese music market, but time did not fully mature. Now, countries in the world is committed to strengthening the protection of intellectual property, copyright and began to rectify the Internet market, as well as 3G and other new technologies to achieve step-by-step, the opportunity is ripe. The future of digital music market, and the whole telecom market will look very different.
Tags: Music by Zou
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