Japanese and European automotive electronics manufacturers into the Chinese market
Global automotive electronics manufacturers and motor vehicle manufacturers are toiling hard to conflict for the Chinese market. This is because motor vehicle sales in China most in all likelihood surpassed the United States in 2009, turning into the world’s greatest auto market. According to China Association of Automobile Manufacturers statistics and predictions, in 2008 new motor vehicle sales in China was 938 million for 5.08 million in Japan for close to 2 times that of Taiwan; in 2009 the total sales size of China’s new motor vehicle will be throughout 10.2 million, expansion of 8.7% over the earlier year, embracing 7.45 million commuter motor vehicles, an advance of 10.2% (sedan expansion 7.9%, SUV, up 23%), economic vehicle sales of 2.75 million, an advance of 5%.
China’s auto market has become white-hot, the European and Japanese automotive electronics and motor vehicle manufacturers are attempting to win the war. European and Japanese manufacturers have made it clear to the Chinese market presentations a optimistic attitude. Among them, the European automotive electronics manufacturers take the inexpensive road, and the Japanese auto producer will purpose on the provision of traffic information.
China, India, Russia and Brazil are the characteristics of the automotive market. Among them, the demand for China’s auto market has been summarized as follows: auto costs for low-cost, optional low-cost yield from both the high-priced, secure procedure for low-cost.
Automotive electronic systems typically include instrument panel, BCU (body control unit), EMS (Engine Management System), ABS, TCS (Traction Control System), as well as to connect these parts of the vehicle LAN, such as CAN bus and so on. The key lies in low-cost low-grade high-end cars and trucks can use the same number of electronic modules. In addition, if the realization of the instrument panel other than the standardized modules, so that different models can replace the instrument panel. For example, in high-end high-cost car dashboard installation and at the same time, such as LED lights connected to the wiring harness leads from the BCU, but only to low-grade car dashboard connected to the wiring harness from the BCU to lead.

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