Powerful Copywriting Makes People Read What You Write
Copywriting is “getting across the perfect message, with the perfect words.”Copywriting, in particular, holds the key to our buying decisions. Copywriting encompasses marketing messages that appear in a wide variety of media, including print ads, television commercials, radio ads, billboards, online ads, Web sites, catalogs, and more. The medium where the copywriting will be used often dictates the type of message that will effectively speak to consumers and move them to action.
People are highly visual and, so, many Internet marketers would prefer to use videos to get their message across. But people are also language-oriented, and the powerful thing about effective copywriting is that it makes the reader use her own imagination to see things with some features of her own–thus drawing her in and peaking her interest.
Marketing and copywriting are directly linked. Good marketers can truly be good copywriters, as well as effective copywriters can be good marketers. Marketing is copy (text) that entices your visitors to stay and explore your site.
Provide them with useful headings, sub headings and bulleted lists. This is a great way of introducing key ideas to them deliberately. But in choosing great headline, consider the following:
*The direct approach. You just state, in a very immediate and straightforward way, what you’re offering. This typically works best if you can include the word “free”.
*Indirect approach. You might try to use double-entendre just to attract readers/customers.
*The journalist approach. This is where you write a headline that sounds like the title of a newspaper story. This works great if you really do have something newsworthy to sell. Look at Press Release headlines to get ideas for these copywriting headlines.
*”How To…”. The website “eHow” is really taking off, because it’s a site where people write articles that are all written to give step-by-step instructions on exactly how to do something. When you are writing copy, you must always keep in mind the “six Ws”: Who, What, Where, When, Why, and How. “How to” seems to work best of all for headlines. People love the promise of getting some new, free knowledge.
*Ask the reader a question. When you take this approach, the headline is a question–which says or implies to the reader that “This is all about YOU”. Nothing is more interesting to someone than they are. Ask them a compelling question, and ask a specific question that targets those you are trying to sell to. “Are You Tired of Being Tired?”
In doing the copywriting body, remember the following:
*The six Ws.
*The first sentence must be urgent, emotionally appealing, and full of a promise of solutions to come later on in the text.
*Your language throughout must be emotional and simple. Long words should be avoided.
*Always back up assertions with facts. Don’t make claims about your product or yourself that you then just leave hanging there without justification.
*Ask the reader what to buy from you.
Use these copywriting techniques to become more profitable.
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