Make Your Online Marketing Recession Proof
The economy isn’t great, we all hear the depressing statistics on the news everyday, but that doesn’t have to be your reality. This is the best time ever to build or grow your online business, especially when you learn how to effectively recession proof your online marketing.
Are you thinking about creating an online business? Or do you have an existing business that you need to market but for less money? Well I have some suggestions on how to recession proof your marketing in any economy.
1. Start Writing Articles
The #1 marketing tactic that costs you nothing and provides the best results when you know how you do it correctly is article marketing. It does not have to take you a zillion hours to do it and it is the absolutely a time-tested, proven method that works. Ask any online millionaire! I recommend starting with one article every two weeks.
2. Build A Blog
All online businesses should be hosting their own blogs. Delivering fresh content to your visitors and the search engines is a free and major way to ensure that new traffic continually flows to your site. Forget the other platforms, and build your blog using the WordPress blogging platform. It’s free and is very robust. Both novices and pros use is with much ease and success.
3. Start Building Relationships
It’s important to build relationships online to grow your business. I usually like to do this by building relationships in person at conferences and networking events — but those cost big money. Not really the smartest idea during a tough economic time. Thank goodness that now we can use social media to build those relationships. I have found a lot of clients as well as JV partners via social media sites like Facebook and Twitter. I also like to talk to folks via email. Old school I know — but still effective.
4. Quit Buying Information You Don’t Need
I’m sure that you are on a lot of marketing lists and if not, you will be soon. You will see all sorts of offers on the newest, most innovative marketing strategy out there! Reports. Infoproducts. Coaching programs. There is a ton of information out there. But you really do not need to invest in it all. While I highly promote continual education – in fact I invest every year in new information to help my business – I also know that you should only invest in what you can afford. And you should start with the simplest tactics first. For instance, you should not start with pay per click ads. That is a complicated and costly strategy. I of course recommend starting out with writing articles:-)
5. Abandon Pricey Marketing Tactics
If you are already in a few coaching programs. membership sites, or are running Google ads etc. – you may want to abandon all the tactics that are not working for you. Or that you haven’t gotten to yet. Or that are just out of your budget right now. It’s not necessary when there are cost-free solutions out there that may not work overnight — but absolutely will work for your business.
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