The Basics Of Direct TV Internet
Direct TV Internet is a service that allows customers of the broadcast satellite company to enjoy broadband online access. While this may seem like a new offer from Direct TV, it is not; they had previously offered a similar product to customers at a much higher price point. Recently, there has been an aggressive effort to encourage people to sign up for the “new” service. One of the ways in which the company is expanding their market penetration is through a lower monthly rate. A second strategy is to partner with DSL and residential telephone providers to introduce the service to their customers.
In this article, we’ll explore the reasons behind DirecTV’s move into this area. We’ll explain how it benefits DSL subscribers as well as the reasons it makes sense to bundle satellite television service with high-speed internet access.
The Reason Behind The Offer
Many cable TV providers aggressively began offering their customers a bundled package of cable television, online access, and residential phone service. These companies enjoyed the advantage of having the cable already installed. That is, the infrastructure was already in place for them to provide net access and phone service to their customers. Direct TV needed a way to close the gap.
By offering Direct TV Internet to their own customer base as well as through a network of DSL and home phone providers, the company could give consumers another choice. Because broadcast satellite television is considered by millions of people to be a higher-quality product than cable, it has proven to be a welcome alternative.
Advantages For DSL Subscribers
The DSL consumer market has much to gain from Direct TV’s new offering because it allows Digital Subscriber Line providers to offer broadcast satellite television to their subscribers. The programming is nearly 100% digital with a 99.9% signal reliability. By contrast, cable television carriers still deliver a large portion of their programming in analog format. What’s more, Direct TV has designed their satellite television service to make it easy to add new features. This has allowed the company to expand their Electronic Program Guides, parental locking features, and programming flexibility (i.e. pay-per-view, sports packages, etc.).
Benefits Of Bundling High-Speed Online Access
Oddly, one of the most significant results to come from Direct TV’s internet service is the partnerships the company formed with DSL providers. This has given these providers an opportunity to offer bundled packages, including satellite television, to their customers. Previously, many of these subscribers maintained relationships with three different vendors for television, broadband, and telephone service. They can now bundle the three services together and shed the high-maintenance of multiple billing arrangements. Plus, the cost of purchasing high-speed net access, a land line connection, and Direct TV individually is far higher than the aggregate bundled rate.
While many people will add Direct TV Internet to their current Direct TV bill, far more will choose to bundle satellite television with their current DSL provider.
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