Publicity and Advertising
The cyber question for the ages just got its answer, “How can my company website raise brand awareness and generate traffic while rapidly converting visitors and give me instant credibility fast?” This is all you’re really after with your publicity and marketing efforts isn’t it? More traffic and more brand awareness always converts visitors into buying customers. Here are 9 ways to transform your next marketing campaign into an all out super massive publicity marketing crusade that you’ll be talking about for the next 20 years.
First thing to do, get on the video promotion bandwagon. Create informative, industry specific, 2 to 5 minute videos that answer the most common questions your clients have and post these videos to as many video hosting sites as you can find. Next hit the ‘How To’ video hosting sites. Give your future customers some helpful advice that will demonstrate the power of your knowledge, give them a few tantalizing tools that will get them ready to call you or make that online purchase.
‘How To’ videos can make you stand out as an authority in your field and induce an overall sensation of comfort in your client. Now it’s time for the Social book marketing circuit. Float around to different social book marketing sites and find a place to plug in helpful info to assist people in finding information that is specific to your industry. Your signature link will lead all these clients back to you. If you have something important going on in your industry go to the social news sites to place a link and a small caption explaining what they’ll find on the link and again your signature will lead them right back to you.
For those short spurts of stream of consciousness thinking at 2am, make that dead time count; put your industry specific thought patters on any or all of the Micro-blogging platforms on the web. This is a powerful way to raise brand awareness and generate a strong ‘friend’ following online. Have an interesting photo or industry niche image? Why not turn it into a marketing gold mine on a few of the popular photo sharing sites? Photo and image marketing is one of the most powerful and underused online marketing genres. When an interesting image is submitted with targeted keyword phrases, this means tons of exposure for your online marketing initiative.
Have you ever wanted to start your own television or radio station? Try podcasting, there are few ways to raise brand awareness and generate a cult like following of loyal “mini me’s”. Imagine thousands of people downloading your podcast and listing to your message while driving to work or jogging. Are you blogging? If not you should be; you should have your own blog and you should also participate on other industry specific blogs, to ensure optimal publicity and exposure, be sure to use a free ping service. Have several aspects to your industry? Set up multiple blogs that concentrate on one singular aspect of your industry by using free high pr blog platforms. Customize each blog with a stand out theme and offer something for free to entice readers to subscribe to your weekly news letter. There you have it, multiple ways to dominate your industry fast and easy. Raise company awareness and generate sales fast with a solid publicity marketing campaign.
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