Battle-of-the-bands.info/blog

Businesses large and small are starting to use branded games to increase brand awareness online, here’s why:

Branded games are interactive

Traditional advertising methods allow your audience to passively view your advert and nothing more. Branded games on the other hand allow them to interact with your brand. As well as making your advert more memorable, this can encourage longer view times and repeat visits.

Branded games are fun

Most forms of traditional advertising are pretty boring and don’t really engage the audience. Not so with branded games, they put the fun into advertising, creating an enjoyable experience for the viewer.

Branded games don’t have a fixed lifespan

The lifespan of a branded game is indefinite, unlike traditional advertising. Once produced and distributed they can take on a life of their own and continue to spread and pull in large numbers of players years later.

Branded games are trackable

By using a viral Flash tracking service in your branded game you can measure the success of your campaign. Detailed information about who is interacting with your brand over hundreds of independent websites can be made available via one control panel.

Branded games give worldwide exposure

Branded games can be a great, cost effective way to spread the word about your brand, product or service outside your own country. Because the internet is worldwide it’s easy to get your game played by massive numbers of potential customers from all over the world.

You don’t need paid placements

Unlike banner ads and other forms of online advertising, paid placements aren’t necessary. Although you can use them to boost traffic to your branded game, there are hundreds of websites that will feature your game for free. Because branded games have something to offer other than just advertising, online games portals and community sites are much more likely to overlook the advertising portion and treat them as valuable content for their website.

Tags: Games // Add Comment »