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Article Marketing has recently evolved as a popular and effective means of gaining free high quality traffic. With very expensive Pay Per Click prices putting this form of traffic generation out of the reach of the average marketer, article marketing has risen as the preferred method of gaining cheap quality traffic. The actual process of Article Marketing is relatively simple. You simply write short articles and submit them to article directories, blogs and forums. The trend towards this style of internet marketing as coincided with the evolution in search engine technology which has grown increasingly sophisticated in turn rendering traditional SEO techniques useless.

These short articles are then published in an “article directory”. Authors can post their works completely free of charge. The directory owner of the said article directory typically places each article in a category relevant to a certain product, service or area of interest. They derive revenue through numerous methods including Google adsense or other forms of advertising and promotion enabling people that search for similar products to hit the results of these article directories whenever these searchers engage in the act of searching of any form of product, good or service available on the internet.

The articles themselves are usually focused on a small number of keywords or phrases and aimed at a relatively narrow niche. Since they are well targeted they tend to reach the exact audience that is targeted and hence deliver very good quality traffic. This of course is aided by the fact that the articles are sent to blogs and article directories that cater for a specific market niche. On top of this each article is allowed to contain a “resource box” or brief author biography with links to the authors website as an incentive for authors to distribute their work.

The benefits of Article marketing do not simply begin and end with generating traffic direct from article directories and blogs. Another very important benefit of article marketing is to generate large numbers of “back links”. Anybody familiar with even the basics of SEO recognizes the importance of “backlinks” and how they effect your organic listing in the search engines along with your google “page rank”. Another important factor to the overall SEP equation is the quality of the backlinks that you have in place. If you have backlinks originating from high page ranked sites such as article directories, forums and blogs these effectively lend weight to your own “page rank”.

Whilst article marketing is initially labor intensive, the real benefit is the volumes of free traffic that can literally last for years as they remain indexed in search engines, something that few other forms of internet marketing can deliver.

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