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A key element in the online business efforts of many Internet marketers is e-book sales. The large majority of online marketers - either in the capacity of an affiliate or an author - will have sold, or perhaps given away (possibly as a bonus) e-books at some point in time.

The vast majority of e-books today are distributed in PDF format - suitable for the ubiquitous Adobe Acrobat reader. This makes a lot of sense - almost everybody has a copy of Acrobat on their PC. Even if they don’t already have it, users can download a copy completely free of charge from the Adobe website.

Whether you have written it yourself or have bought PLR rights, publishing your e-book is very simple. There are plenty of programs which will generate a PDF file for you. All that you need to do is market your e-book. Clickbank is a very popular option for this.

However, there is a fairly recent addition to the available publishing methods which you may not yet have considered. Right now the Amazon Kindle e-book reader is a hot, “must have” gadget. It’s an extremely nice personal electronic device. The fact that nearly every new e-book reader that shows any promise whatsoever is christened the “Kindle Killer”, shows that the Kindle is not just the current market leader, but is the industry standard which all new e-book readers will be judged against. The thing to note, from a marketing perspective, is the fact that more people use the Kindle than any other kind of e-book reader.

Aside from the hardware, one of the important influencing factors in the Kindle’s success to date has definitely been the huge number of Kindle books which are available on the Amazon website for readers to choose from. At the moment there are more than 420,000 Kindle books to pick from. This number is being added to at an average rate of approximately 500 new titles daily. So, as interesting as that undoubtedly is, what does it have to do with Internet marketing?

Well, putting it simply, as well as being a new way of reading, the Kindle also makes new methods of publishing available. Anyone with an Amazon account can publish their own Kindle e-book. It’s as easy as saving a Word document in HTML format and uploading it to the Amazon website. Within a matter of minutes (it really is that easy) you could have your e-book showcased by the largest bookseller in the world!

You can set the price of your e-book at whatever you wish. However, if you choose a price between $0.99 and $9.99, you will retain 70% of the sales price for any books sold. There is a small deduction to cover delivery charges. This is based upon the size of the book in kilobytes and is usually no more than a few cents. Whilst this may be less than you might expect to make were you to sell a $97 e-book, the potential to achieve a large sales volume, coupled with the fact that the process is entirely free, may make it a profitable option for you.

It’s also worth considering that the Kindle may be the future of both books and e-books as well. It’s an ideal opportunity for you to get in on the ground floor with what could very well turn out to be a totally new development in e-book marketing. So, maybe you should think about producing a Kindle edition of the next e-book!

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