Beach destination holiday season
Beach holidays are usually about packing as little as you can, without a care in the world what you look like as you relax on your favorite holiday.
Beach holidays are usually about packing as little as you can, without a care in the world what you look like as you relax on your favorite holiday.
Hollywood endorsed the new glamor with films such as Neptune’s Daughter in which Esther Williams wore provocatively named costumes such as “Double meaning” and “Honey Child”. With new materials like latex and nylon, by 1934 the swimsuit started hugging the body and had shoulder straps to lower for tanning.
The bikini is perhaps the most popular female beachwear around the globe, according to French fashion historian Olivier Sail due to “the power of women, and not the power of fashion”. As he explains, “The emancipation of swimwear has always been linked to the emancipation of women.”
Choose from classic halter-necks with a low leg, to skimpy triangle bikini tops with side tie pants and loads more in between. If you’re looking for something retro, classic or fashion-forward, you’re spoiled for choice. Our range is amongst the largest in the UK.
By the mid 2000s, bikinis had become a $811 million business annually, according to the NPD Group, a consumer and retail information company. The bikini has boosted spin-off services like bikini waxing and the suntanning industries.
In 1913, inspired by the introduction of women into Olympic swimming, designer Carl J made the first functional two-piece swimwear, a close-fitting one-piece with shorts on the bottom and short sleeves on top. By the 1930s, necklines plunged at the back, sleeves disappeared and sides were cut away.
In 1913, inspired by the introduction of women into Olympic swimming, designer Carl J made the first functional two-piece swimwear, a close-fitting one-piece with shorts on the bottom and short sleeves on top. By the 1930s, necklines plunged at the back, sleeves disappeared and sides were cut away.
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